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Events – “LEONARDO Masterblender” and “montana: Cuvée-Event” – Media Relations

Exclusive events for journalists are the perfect occasions to present new products. To share an experience with other people in a choice  circle at a special location is the centre of attention. This was reason enough for WörterSee Public Relations to plan, organise and carry out exactly these events for our client ‘glaskoch’ and the two brands montana: and LEONARDO.

In its anniversary year, LEONARDO invited 20 media representatives from the sectors  enjoyment and lifestyle to come up with their own cuvée. Charming hosts were Oliver Kleine as the owner of ‘glaskoch’ and the master sommelier Hendrik Thoma as brand ambassador. The new glass line Teqton was the focus of attention. Location: The Elberaum in the restaurant of star chef Christian Rach.

The four-course meal was accompanied by selected red varietal wines. Every participant had the opportunity to mix his own cuvée, to introduce the high-quality glass line Teqton and to learn more about the successful brand LEONARDO and ‘glaskoch’.

In 2007 there were two events introducing the new glass line Cuvée by montana: — one in Hamburg at the Hotel East in the private kitchen, and the other one in Munich, in Holger Stromberg’s restaurant G-Munich. Fourty journalists from the lifestyle and enjoyment sector experienced the new glasses over a glass of wine in combination with a high quality menu.


Conception, organisation and realisation of the events, location scouting, invitation management, agreement with restaurants, supporting the journalists on-site, evaluation.