LEONARDO – Consulting, Communication & Media Relations
glaskoch is a successful family-owned business from Bad Driburg. It is particularly known for its lifestyle brand LEONARDO. Glaskoch celebrated its 150th anniversary in 2009 before the new brand appearance of LEONARDO was rolled out in 2010. For two years, WörterSee Public Relations was responsible for corporate communications concerning business and brand PR, with special focus on Life Interior, the jewellery collection called jewels by LEONARDO and the furniture brand LEONARDO living.
We designed press portfolios and brochures and disseminated information to the media on a regular basis. There were two in-house fairs in the marvellous glass cube. The LEONARDO building and its unique architecture were the perfect location to present to distributors and specialist press the furniture brand LEONARDO living. Moreover, brand ambassador Hendrik Thoma introduced the new glass line TEQTON®.
LEONARDO’s new brand appearance celebrated its premiere at the Ambiente 2010 in Frankfurt on the Main. The specialist press was supplied with extensive information during the press conference and at the exhibition stand. At the Inhorgenta in Munich, there was a press conference with Oliver Kleine and Regine Sixt. The topics being: The new “Charitykollektion Regine Sixt” by LEONARDO and the handing over of a cheque for the Regine Sixt Kinderhilfe e.V.